Episode Report Card Miss Alli: B- | Grade It Now! YOU GRADE IT The angry young man
By Miss Alli | Season 3 | Episode 12 | Aired on 04.13.2005
We visit with Net Worth as they review their finished brochure. It's basically a horizontally-oriented book-style brochure, maybe double the size of your checkbook, but opening down the left side. The first page is a red translucent sheet that says, in three different fonts, "Gorgeous. Sexy. Affordable." Because as they always say: tell, don't show. And just inside that sheet is their out-of-focus shot of which Chris was so fond. George reviews the brochure, and Chris calls him "bro" while informing him that he will love it. George looks notably noncommittal. Alex, on the other hand, voices over that Bren's text wasn't "persuasive." Because it was boring as dirt, presumably. I'm telling you, that's what happens when you have your copy written by people who specialize in motions to dismiss. Chris is clearly extremely happy with the brochure; Alex, not so much.
Magna receives its brochure next. Kendra has basically designed a round brochure on a spiral binding at the top. Kendra says that she was anxious to see the looks on Craig and Tana's faces when she revealed it. And indeed, they can't help but be impressed. "Oh, I love it," Tana coos. They admire it, and Craig says that he knew it was possible, since they had a great product. Among other things, Kendra has used filters on the photos, I think, to produce ones that match the colors of the pages they face -- in other words, the orange "Passion" page faces a picture that's tinged with orange. It's a good effect. And for a promotional brochure made on this show, I have to agree with Kendra that it's unusually good and unusually interesting. She definitely deserves the praise she's heaping on herself. Kendra interviews that she was grossed out by the team's effort to take credit for what they eventually made her finish up on her own. "I just have a completely different type of work ethic," she says. Craig kisses the top of Kendra's head, which is a moment he entirely has not earned, and he's got no business acting like that. At all.
Later, the Pontiexecutives meet with Magna, which is ready to present its brochure. Kendra isn't even fully into the room before Tana starts talking. "We wanted to take this opportunity to thank you for this incredible opportunity to work with such an incredible car," she says. Wow. It's not easy to be that inarticulate in that short a time. Kendra seethes. It isn't clear whether responsibility for the presentation was ever divided up properly by the PM here, but in any event, Kendra clearly believed she was going to be presenting, and she clearly is miffed that Tana is stepping on her shit after bugging out on the work. Kendra says, "Tana created the appearance that it was her concept." Which the executives are probably smart enough not to assume, but then, Jen got away with it last time. Kendra tries to jump in, but Tana jumps back in. And then Kendra jumps in again, and she shows off the fact that she did in fact include a slot for a CD -- which works nicely and unobtrusively in the round brochure -- as well as a slot for a business card. She did a good job, there's no question. Go here and look at the winning brochure, and you'll see that she did do an excellent job. You can look at Net Worth's, too, and observe the raging suck. At any rate, Kendra does take over enough to get out her best line, which is that all the emotions talked about by their "focus group" centered around desire. The Pontiexecutives thank them and send them on their way.