Episode Report Card Miss Alli: B- | Grade It Now! YOU GRADE IT The angry young man
By Miss Alli | Season 3 | Episode 12 | Aired on 04.13.2005
Later, Net Worth is working at some secret location or other, and Chris is all excited about a really out-of-focus picture that he has decided looks cool. In fact, "that's the cool part." Of course, you can make artful use of out-of-focus shots, but you have to know what you're doing, and it's generally an effect that's planned, rather than being a "when life gives you blurry lemons, make blurry lemonade" situation. Alex has a bunch of pictures laid out in front of him as he tells Chris that they should have a section in the brochure about "interior styling." And then he walks right into a trap by starting to count off all the great pictures they have of the interior: "One...and..." Wow, awkward. Bren sort of can't believe there's only one interior shot -- nothing with the door open, and nothing featuring that tag that he's completely obsessed with. Indeed, it looks like time was spent on a bunch of very stupid-looking shots with models, which...you would never use shots like that. If you were going to use the model, you'd put her outside, because the studio shots here look clinical, and they're sort of supposed to, I think. They're on a gray backdrop, so they look minimalist and are about shape, so having people in them looks dumb and unnatural. Bren interviews that he told both of the guys how important it was to get that tag, and I really wish he would get off it. It's a nice detail, but that's not going to sink the project, so get the hell over it and move on, dude.
Kendra, on the other hand, is admiring a round crop of a picture of the front split grill, with the "Pontiac Solstice" lettering above and below. Kendra points out that this could be the front of the packaging. Tana rubs her eyes. Craig complains that they were sitting "watching" as Kendra reviewed the pictures, and he thought they should have been working on the copy. I think Kendra doesn't intend for him to watch, but to help, not that he's likely to do that once he decides he doesn't approve of what she's doing. Craig decides that because he's not "interested" in looking at the pictures, he'll just leave. Which he does. I am totally trying that the next time there's something in my job that I don't feel "interested" in doing. "So, why did you not do the task you were assigned?" someone will ask me. "Oh, I wasn't interested." I think it's a winning strategy. I expect to be running the place within weeks.
Kendra interviews that she doesn't think Craig and Tana entirely understand how much time the process of producing and printing a brochure like this takes, and because of the experience she has, she knows it better than they do in this case. She goes back to see what Craig is doing, as she interviews that she knew the task would probably take all night. When she finds him, she asks him what he's doing, and he says that he's working on "structure," because they don't have any text to go with the pictures. She says she doesn't agree. Craig argues that they have no "concept" or "theme," but I think he's being too literal about that, as if they have to have some really literal "theme," like "This Is Not Your Father's Pontiac." Craig complains once Tana shows up that they've worked all day and have no -- you guessed it -- "concept" or "theme." Kendra interviews that she did have a concept, and she'd told him what it was, so it was frustrating that he apparently wasn't listening. Which I kind of believe, because it's his way, a little. I also suspect she didn't do a great job of explaining it. She says that at this point, she was beginning to feel "all alone in the process." Nothing like reality television to make you hate the word "process," that's for sure. Craig tells her that he refuses to work on the pictures anymore, basically. What a team player.