Episode Report Card Couch Baron: A- | 546 USERS: B+ YOU GRADE IT Strange Bedfellows
By Couch Baron | Season 6 | Episode 6 | Aired on 2013.05.05
But let's let them get there on their own, as Don, looking more despondent than I've seen him in a while, sighs that their business is rigged. "I should just let Chevy buy my brain and put it in a jar." Well, as long as the rest of you continues to stay functional. They both imagine their company's headstones ("SCDP: The little company with big ideas," CGC: "Giving away Creative, one car at a time." Gotta give Chaough the nod on that one), and then they agree to pitch each other right there, which really is an unexpectedly delightful moment. Don't get me wrong, I always liked Chaough and Kevin Rahm -- the prank phone call that led to Don's "My mistake; that was Eunice Kennedy" is one of my enduring favorite lines -- but this is a new side to him. He talks about how the car is for both the young and the young at heart, and goes on about how the future is now and you have to "hit the road, Jack -- and then I sing the song." Hee. Don compliments the work before giving his pitch -- music accompanying all range of people's faces with different expressions of wonder on them. "What could this possibly be? It's so new, this combination of power, technology, comfort and price that it's impossible to imagine -- but not at Chevy." He wraps up that the future is something you haven't even thought of yet, and you run that ad for a week before introducing the car. So Don's finally figured out how to make his negative-space preference truly marketable. Whether it's his or not, it's the best idea I've seen from him in ages, not that that's saying much.