Episode Report Card Joe R: A | 701 USERS: A- YOU GRADE IT The Winner of the Ham Battle is You
By Joe R | Season 4 | Episode 1 | Aired on 2010.07.25
Anyway, Bob is like, "Remember how we told you we were totally into modesty? Like, to a Mormon-worthy degree? Did you maybe forget that?" Don smirks that he was actually going for something "suggestive." "A wink, but it's not a leer." Bob again stresses "modesty," and Don tries to sell this ad as being modest. It will make their competitors look crude, plus it will make people want to see the suit. "They'll want to see the girl," Jim corrects him. And who knows if she's even wearing clothes?! Don sighs and says the ad will get asses into the store, which is what they're paying him to do. "It's not wholesome," Bob decides. They're a family company, after all. Don's idea of "family" isn't what it was a year ago, though. "Your competitors are going to keep killing you," he tells them. "Because you're too scared of the skin that your two-piece was designed to show off." He tells them they have to decide between being "comfortable and dead, or risky and possibly rich." The parallels to Don and the way he deals with self-promotion and publicity are fairly clear, yes? Bob bottom-lines it for Don that whatever they are, they don't want this ad. Don huffily turns the placard back around and tells them that he hopes they enjoyed "looking in the window" of a creative agency. He stomps out, followed by Roger, leaving Pete to glad-hand the Jantzens.