By Couch Baron
It's Memorial Day, and there's s big powwow going on at SC, as Playtex, an apparent longtime account, is suddenly jealous of Maidenform's ads. Paul, of all people, ends up spearheading the direction of the new campaign, and Peggy is bummed, since she wasn't at the boozing session at which the rather sexist Madonna/whore idea was hatched, nor is she included in the casting sessions for the pushing of said grotesque idea. In keeping with the episode theme, Pete's brother advises him to take a vacation, which he interprets as an invitation to cheat on his wife. Duck's ex-wife shows up with his kids and his dog, and Duck learns that a suitor is this close to wedding the mother of his kids.
Meanwhile, Roger orders Don to make peace with Duck, and Don comes in and tells Duck that he's been pushing clients' ideas on him rather than the other way around. Duck, however, thinks he's just been a good soldier, and seems to sell Don on this idea enough to achieve détente. Arthur sees Betty at a party, and the awkwardness gives way to some flirting. When Don ducks away to call Bobbie, she invites him to come spend some time with her, and lets him know of the existence of her college-age son and daughter. But the fact that Don's continuing to cheat doesn't stop him from telling Betty that she's desperate for male attention. However, when Don finds out that he's the one who has a reputation, he ties Bobbie up and leaves her there. Peggy takes Joan's advice, which entails dressing like a woman and showing up and the boys' boozing and burlesque session, and it seems like she and Pete might be conceiving another child soon. But in the end, Sally unwittingly makes Don see how he's been treating women, which results in a broody, if cinematic, ending.